The RAMEN blog
Find out more about the world of Umamido below
Meet Our Founder
Why ‘sharing passion for Japan’? Why ramen? The answer to these, and all the other questions you’ve ever had about our founder Guy!
No ‘Impastas’ Here
No ‘Impastas’ at Umamido: what makes Sun Noodle so special, besides being the go-to supplier for David Chang, Ivan Orkin, and Iron Chef Morimoto?
Ramen: The Language Barrier
What do you do when your star product shares its name with an architectural element?
Honest Ramen at Home
Our new Click-and-Collect ordering option lets us embrace low[er] touch options for our friends who feel more comfortable eating their Honest Ramen at Home.
Back in the Kitchen
Our lockdown status update. TL;DR Welcome back, slurp squad – we’ve missed you
Every Brand Needs A Face
In early 2019 we began the hunt for an illustrator who could transform our vision of a modern and unique graphic identity into a reality.
New Branding, Same Values
We know many of you loved our previous look and will be sad to see the little red persona go. But we wanted -- No, we needed to develop branding that would match our goals for customer experience as well as our new tagline: HONEST RAMEN.